What I learn About Branding

What I'm learning from Gary Vee is that it is all about branding.  Branding is all that a company or a website has.  In the case of me, all I have really is "TSK Jesus Freak" that is all I have.  It is my own website.  Things might change but it is the brand that one has and gets to keep.  If one is in actual business, they have the number one issue is the brand.  When it comes down to it, as we become more and more streamline in terms of shopping. Branding is becoming more and more important than ever.  Gary Vee did an experiment on giving Amazon control over what brand that Gary Vee will buy in terms of jeans.  He didn't get the Levi jeans but some no name jean brand.  This is important for a brand to be well known (at least within an industry or it has enough followers that would prefer to a name brand over a generic brand).  Sure, I'm taking a lot hints from Gary Vee about business because he has shown success and has helped grow brands over the years.  I was listening to a talk that Gary did for an auto dealership.  The dealership had several different dealerships but different brands not one brand selling a lot of products.  He was saying that the dealership should re-brand itself to the actual business name because a car company can end the contract with the dealership.  He was pointing out that if they were more about the brand they would be in a more stable position because they are one step away from having their business destroyed because of one car manufacturer deciding to end the contract with that dealership and the dealership's name is associated with on of the products that the dealership sells.  When it comes to investing, I take a more traditional look.  I want a company that has hard cash.  The more the real assets that the company has the more accurate the value of that company is.  But the business standpoint they need to be concern about the brand because having a strong brand means they can weather out the storms of the markets.  McDonald's is a great well known brand and it is recognized by billions of people around the globe.  That is why people go to McDonald's everyday.  It is well known and they are consistent. In the markets that they are in.